The very first National Breast Cancer Awareness Month was observed in 1985 when the American Cancer Society and a pharmaceutical company partnered to create a campaign that would promote mammography as the most effective weapon in the fight against breast cancer.
Thirty-two years later, the observance permeates nearly every aspect of our culture during the month of October. From NFL players lacing up pink cleats and major beauty and fashion brands offering limited edition products in partnership with breast cancer charities, to community walks and runs taking place throughout the month in nearly every city across the country — it seems as though the entire country turns pink at a level that only increases each passing year. It’s no wonder that by now, many of us have become somewhat desensitized to the pink deluge, while others are guilty of tuning out entirely.
That “pink fatigue” is the reason that it is so critical that people like me, a breast cancer survivor who happens to also be a public figure, use our voices to remind women that the core message of BCAM is one that none of us can afford to tune out. Just as it was true in 1985, it remains true today that mammography is the very best tool we have in the fight against breast cancer. Fortunately, today’s breast
cancer screening technology has advanced tremendously since 1985, and since I was diagnosed with cancer more than 11 years ago. Now, we have access to more accurate mammograms, such as the Genius 3D Mammography exam, that detects more invasive cancers, reduces false positives and is clinically proven as superior for women of all ages – even those with dense breasts compared to traditional 2D mammography.